10 Instagram Trends You Need To Know In 2024

Instagram trends act as one of the most promising tools in 2024 to promote engagement, generate unique content, and overall experience tremendous social media growth. 

By incorporating the growing trends into their content, brands can achieve all their Instagram marketing goals. Trends offer a unique set of content formats to showcase products and services, reaching a wider audience and generating buzz. 

And the same trends can also be used by influencers, as they provide a constant stream of inspiration, allowing influencers to experiment with new formats and create content that resonates with their followers.

But how do you stay ahead of the curve and capitalize on these trends? In this blog, we explore the top 10 Instagram trends that you must know to dominate 2024.  Get ready to take your Instagram game to the next level!

List Of Top 10 Instagram Trends To Watch Out For In 2024

• Reels Over Image Posts

• AI-Powered Content

• Comment With Reels

• Unique AMA (Ask Me Anything) And Poll Trends

• Broadcast Channels/Community Features

• Brand Collaborations

• Photo Dumps/Carousel

• Food Content With Humorous/Motivational Voiceovers

• UGC Based On Social And Taboo Issues

Top 10 Instagram Trends To Watch Out For In 2024

The following Instagram trends must be utilized thoroughly and religiously to make the maximum social media impact and reach a wider audience:

1. Reels Over Image Posts

The short-form video format continues to be a major focus for Instagram for quite some time, and it is growing day by day. You can incorporate trending music and editing tools to craft unique yet engaging content. 

You can also add trending dance challenges, viral memes and audios/voiceovers within your content to stand out and reach a wider audience.

2. AI-Powered Content

As per the recent updates, one thing is clear: artificial intelligence is making its mark on Instagram, and it's not just about filters anymore. You can generate AI-powered features like caption suggestions, content creation tools, and targeted ad campaigns using various AI tools. 

These features don't just help you make aesthetic pictures and videos, they also aim to streamline your IG profile as per the trending content and the content that resonates with your audience the most.  

3. Comment With Reels

Commenting with Reels on Instagram is trending because it adds a unique touch to interactions, making comments stand out. This boosts visibility, sparks creativity, fosters community, and keeps users in sync with trends. 

By utilizing this trend Instagrammers can connect with others in a more lively and engaging way.

4. Unique AMA (Ask Me Anything) And Poll Trends

We are all aware of the standard AMA feature available on Instagram Stories that has been used to boost engagement rates, but you must ditch the standard "Ask Me Anything" to focus on a specific theme related to your niche, like "Ask Me Anything About Travel Photography" or "Busting Fitness Myths: Ask Away!" 

You can also craft polls with surprising options or humorous phrasings to grab attention and encourage participation.

5. Broadcast Channels/Community Features

Instagram has started the new broadcast channels, in a form of chat groups, where you can share your updates with the added members. You can harness the power of these channels by hosting ongoing in-depth discussions, exclusive content reveals, or behind-the-scenes glimpses. 

These channels and broadcast groups create a sense of belonging within your audience, fostering community building and loyal fanbase. 

6. Brand Collaborations

Instagram has been actively supporting brand partnerships for ages, and it has made brands’ Instagram marketing a lot easier. You can reach out to brands or influencers for collaborative posts to tap into each other's audiences and showcase your products or services in a creative and engaging format. 

This interactive format allows you to showcase products, answer viewers' questions in real time, and drive sales for both brands.

7. Photo Dumps/Carousel

Carousels are basically storytelling tools while curating a visual narrative. Such posts encourage users to spend more time on your content, increasing your visibility chances and engagement rate. 

Don’t just add random photos together. Arrange your photo dump or carousel to tell a story or highlight a specific theme, like a day trip, a cooking process, or a fashion evolution.

8. Live Streaming Your Events

We all know that Instagram live sessions are widely popular among Gen Z audiences. So you must go one step further by Live streaming your product launch event, behind-the-scenes details, or even interviews and charity fundraisers. 

Live streams offer a sense of immediacy and exclusivity, fostering a stronger connection with your audience.

9. Food Content With Humorous/Motivational Voiceovers

Food content remains one of the constants on Instagram, as food influencers never fail to make attention grabbing food content. Food influencers often collaborate with brands and businesses because of their sheer loyal fanbase. 

You can experiment with recipe tutorials or food styling tips while integrating motivational or humorous voiceovers. This light-hearted approach keeps viewers engaged and entertained.

10. UGC Based On Social And Taboo Issues

Every brand, user, and influencer carries this social responsibility to address social issues on Instagram to spread awareness and evolve as a society. UGC basically involves the very people brands and businesses want to connect with: Audience. 

You can spark conversations by designing engaging prompts that motivate audiences to share their experiences. Also, before encouraging UGC on sensitive topics, establish clear guidelines for respectful discussion and content moderation. 

Conclusion

By incorporating these 10 trending content ideas into your Instagram strategy, you will be able to boost engagement, grow your audience, and achieve your overall social media growth in 2024. 

Do not forget that the key is to be creative, authentic, and adaptable. Don't be afraid to experiment with different formats and find your unique voice.