10+ Best Instagram Niches For 2024

Are you looking to boost your Instagram account and make money on the platform? Then you should remember the golden rule that defining your niche is the most crucial part. As a content creator, influencer, brand, or business you should know who your targeted niche is so that you can create content accordingly and optimize it within time. 

Well, you might be wondering what a niche is. To put it simply, a niche is a target section of a larger market. Thus, if yours is a fashion account that only deals in luxury handbags, that is your niche. 

But why is it important to find a niche? 

As per a report by GWI, 62.4% of social media users follow or research brands on Instagram. Moreover, A Facebook Survey also states that 87% of users take action after seeing a product on Instagram.

Even with such promising stats, it is difficult to get noticed on the platform due to its crowded interface of 2 billion monthly active users. Finding a niche allows brands to avoid getting lost in the crowd. However, you need to ensure that the niche you choose is profitable. 

But first, let’s understand the benefits of finding a niche on Instagram. 

What Are The Benefits Of Finding A Niche On Instagram? 

For brands and creators, carving a profitable Instagram niche is more important now than ever. Finding a niche is beneficial when building effective Instagram accounts. 

We have mentioned some of the benefits of finding a niche on Instagram: 

1. Enhanced Growth Potential

Niche accounts tend to attract a dedicated audience. Hence, their follower base can increase quickly on the visual platform Instagram. They enjoy increased visibility due to the specificity of the audience. Thus, employing the right tactics for finding a niche on Instagram enhances growth potential. 

2. Lower Competition

Instagram is a competitive platform. The target market is massive, which makes it impossible for a generic Instagram account to get attention. Finding a niche for your Instagram account guarantees fewer competitors and also makes it easier for your target audience to find you. 

3. Increased Chances Of Becoming An Expert

Establishing yourself as an authority on Instagram is difficult, especially when you are dealing with a large market, such as beauty. Specializing in a niche, such as sustainable beauty, can help you achieve expert status with little effort. This can help your brand/business gain credibility and attract more followers. 

4. Better Targeting

Generic accounts spend a lot on targeting their audience. The most profitable Instagram niches are the ones that have a specific demographic. Therefore, focusing on the best Instagram niches makes it easier to define your target market, resulting in a lower ad spend. 

5. More Audience Engagement 

An essential step for growing an Instagram account is more audience engagement. Finding a niche makes it easier to attract an audience genuinely interested in your content. 

Thus, you can effortlessly ascertain more likes, follows, mentions, and saves on Instagram by sticking to a niche that resonates with your audience.

6. Greater Monetisation Opportunities

A well-defined audience enhances the conversion opportunity for clients. Hence, they look for business Instagram accounts that are niche-specific. 

Profitable Instagram niches can find more monetization opportunities through sponsored posts, affiliate marketing or selling their products/ services. Now that we understand the benefits let’s explore the best Instagram niches of 2024.

Which Are The 11 Most Profitable Instagram Niches? 

When building your Instagram account, it is essential to establish a main niche and a sub-niche. In the section below, we will discover the most profitable Instagram niches and ways to make money in them. 

1. Fashion

Most fashion influencers, designers, and brands use Instagram to their advantage by showcasing their merchandise and new collections on the platform through photos and videos. 

They use the platform to market their goods and bring awareness about the latest fashion trends in the industry. In fact, a report by embedSocial suggests that #fashion is the third-most commonly used hashtag on Instagram, making it one of the best niches for creators. 

Due to the popularity of the fashion industry, creators can easily find trending reels/ memes/ themes related to this category. They can also earn through sponsored posts, affiliate marketing, or selling products.

Fashion Niche Subcategories:

• Capsule Wardrobe:

This niche contains influencers who show how to create a budgeted wardrobe with four to six clothing items. They post videos that show how one can mix and match clothing items and start a new trend.  

• Ethical And Sustainable Fashion: 

Brands and influencers showcase how one can make eco-friendly fashion choices. These include choosing upcycled products and sustainable materials. They can also promote fashion brands practicing ethical production and engaging in fair trade practices. 

• Budgeted Luxury:

Under this category brands and bloggers create content around sourcing luxury products at budgeted prices. They can also make Instagram reels or videos about outfit dupes that can be bought at half-price. 

• Specialized Fashion:

This subcategory includes tips and products for specific groups such as pregnant women, plus-size individuals, or professionals.  

2. Beauty

As per a report by Statista, 96% of beauty brands are on Instagram. Therefore, it is a popular niche to consider when growing your Instagram account. 

This category includes makeup and skincare creators/ influencers/ brands who can create content, such as beauty tutorials, tips, and product testimonials to spread awareness about products and services. 

It further opens earning opportunities for creators and influencers through sponsored posts, brand partnerships, and selling products/ services (professional makeup/ classes). 

Sub-Categories In Beauty Niche: 

• Cruelty-Free And Sustainable Beauty:

Under this sub-niche, creators give tips, tutorials, and brand suggestions to encourage followers to invest in environmentally conscious beauty brands. They also generate awareness about products that are ethically tested and vegan. 

• DIY Beauty:

Under this category, creators need extensive knowledge when building effective Instagram accounts. It includes videos about making products by yourself. 

• Men’s Beauty:

Men’s beauty is a highly underexplored segment. The sub-niche includes brands and influencers who cater to men’s grooming, skincare, and makeup. Creators can give tips and tricks or sell products related to these categories. 

• Budgeted Beauty:

This is a micro-niche that has been trending in today’s time. Creators usually create tutorials around creating a look with budgeted products or suggest dupes to luxury products. 

• On-The-Go Beauty: 

This niche overlaps with the travel niche. The content includes travel-friendly makeup products, tips, and tutorials around achieving a look while traveling. It includes car videos, travel videos with beauty tutorials, and so on. 

3. Travel

Travel and tourism were already among the most profitable niches on Instagram due to their visual appeal that promotes vicarious living. While it took a dip during the coronavirus pandemic, a new trend for domestic travel has emerged since. 

Additionally, a new generation of travelers has appeared who want to travel differently. Therefore, this is an attractive category for creating content like destination photographs, travel guides, best-of-travel reels, and so on. 

Moreover, creators can also earn through several means, some of which include sponsored travel, partnerships with travel companies, copyrighted photographs, travel products trade, and personal blogs. 

Sub-Categories In Travel Niche

• Budget Travel:

There is a lot of demand for this sub-niche. Travelers can make money on Instagram through tips and tricks, accommodation recommendations, economical travel destination guides, and more. The sub-niche also includes road trips and van life videos. 

• Luxury Travel: 

This segment targets people who love going to exotic locations and staying in luxurious accommodations. The content includes lavish and exclusive recommendations.

• Cultural Travel:

Cultural travel promotes traveling to different cultures through historical places, native food, festivals, and traditions. The content usually includes travel recommendations and short documentary videos. 

• Solo Travel:

The demand for solo travel has increased recently. The sub-niche includes destination recommendations, accommodation reviews, travel tips, and safety tips. 

• Photo Travel: 

Photo travel is a perfect sub-niche for a visual platform like Instagram. A business Instagram account under this category posts enchanting pictures of destinations. 

• Food Travel: 

From trying the most authentic recipes to exploring the best restaurants in a new town is what makes it one of the best categories. The overlap of food and travel will give audience insights on the local food, affordable restaurant recommendations, and more. 

4. Health And Fitness

A report by The Business Research Company predicts that the health industry will grow at a compound annual growth rate of 9.0% to $8088.21 by 2028. Such a spurt is caused by the prevalence of a sedentary lifestyle and attached chronic diseases which has led to an increase in health-conscious individuals. 

Fitness influencers, creators, brands, and trainers have taken to Instagram to create fitness-related content such as product recommendations and workout and nutrition guides. 

This also allows them to earn easy income through affiliate marketing, products, and selling services like workout modules or online consultations.

Sub-Categories Of Health And Fitness Niches

• Mental Health: 

Mental health awareness has increased significantly. Therefore, this is an essential sub-niche that promotes mental health through tips, tricks, symptom identification, self-help exercises, etcetera. 

• Natural Fitness:

Under this sub-niche, content revolves around sustainable living for health reasons. It includes advice on achieving the highest level of fitness through natural living. 

• Nutrition Guidance:

Giving detailed information about nutrients, healthy food habits, tips to adhere to a healthy lifestyle, effective diet plans, mouth-watering healthy recipes, and more are some of the key components of this niche. 

• Fitness Motivation:

There is no harm in getting a little motivation and a healthy challenge from your favorite influencer. Here influencers, dieticians, and fitness experts promote motivational content such as fitness challenges, gym quotes, and inspirational stories.  

• Exercise For Specific Groups or Patients:

The sub-niche includes workout plans, diets, and fitness tips for specific groups or patients such as thyroid patients, diabetics, pregnant women, and so on.  

• Pain Management:

The growing stress in life and leading health problems have given way to one more niche of pain management. In this niche, the creator, influencer, or therapist is helping you explore physiotherapy exercises, provide tips, share a few tricks, and get remedies to manage body pain. 

5. Family And Parenting

When we look at the benefits of finding an Instagram niche, parenting offers more engagement opportunities, increased chances of becoming an expert and an easy-to-target market. 

That’s because the main content creators in this niche are parents who have taken to social media to share their experiences and help other parents. 

Therefore, the audience is intent-based, making it easy to build connections with them, through helpful tips and tricks, relatable memes, and stunning pictures, and earn money using products, affiliate marketing, e-books, and blogs.

Sub-Categories of Family & Parenting Niches:

• Specialized Parenting: 

Specialized parenting includes advice on a particular type of parenting. The subcategories include single-parent parenting, special child parenting, teen parenting, toddler parenting, etcetera. 

• Home Schooling and Education:

Education is a unique sub-niche that includes information on student curriculum, home-schooling tips and tricks, educational advice and more. 

• Family Living on a Budget:

Budgeted family living is a sub-niche that explores budget-friendly tips and tricks for families. It also features DIY videos and economical product options for families wanting to cut down on expenses. 

• Parents’ Mental Health:

Parent mental health is an important segment of the parenting niche. It concentrates on spreading awareness around mental health issues faced by parents. The content includes tips, tricks, helplines, and symptom guidance. 

6. Pet Care

According to a report by Blogger Teck, the pet market is set to rise in the coming years. Specific pet accounts, such as @realgrumpycat, are proof of this statement. 

They enjoy distinct popularity due to memes and adorable pictures, created by pet care influencers/ brands, including pet parents, veterinarians, pet merchandise brands and salons, and animal experts. 

Their main content includes pet care guides, posting pictures of their pet, and providing knowledge about breeds and training, which can be monetized by selling products/ services/ merchandise, creating blogs and sponsored posts, etcetera.

Sub-Categories In Pet Niches: 

• Pet Fashion: 

Pet fashion includes pictures of pets in different outfits and accessories. It also includes advice on what’s in trend. 

• Breed-Specific Care:

The sub-niche includes tips, tricks, and guidance on caring for a specific breed because of their dietary habits, nutrition intake, and more. 

• Pet Training: 

Pet training is a sub-niche that deals with tips and tricks to train a pet. The content included video tutorials. 

• Travel With Pets:

This sub-niche encompasses pet-friendly accommodations, travel accessories, destinations, and tips for traveling with a pet.

• DIY Pet Care:

The sun-niche includes tips for DIY pet-care products such as food, furniture, toys, and more.

• Pet Health: 

Pet health is a category that revolves around disease symptoms and medical advice for specific pets.

• Rescue And Adoption:

The rescue and adoption category showcases reel documentaries about adopted pets. It includes rescue stories and encourages adoption. 

7. Food

Food is an integral part of all our lives. Taking pictures of good-looking dishes and posting them online has been the norm since the rise of the digital age. 

Aesthetic food photos and videos have helped many influencers, chefs, and restaurateurs gain recognition on Instagram. 

Therefore, food is among the most profitable Instagram niches providing monetization opportunities like selling ingredients, cookbooks, meal subscriptions, and so on.

Sub-Categories In Food Niches:

• Vegan And Gluten-free Cooking:

Plant-based cooking has become the norm since the rising popularity of a vegan diet. Similarly, gluten-free cooking promotes better health. These sub-niches include recipe videos and substitution guides. 

• Healthy Recipes:

The sub-niche is also a part of the health and fitness niche. It focuses on increasing awareness around healthy eating through video-based recipe tutorials and tips. 

• Sustainable Cooking 

Sustainable cooking centers around waste-free recipes, tips, and tricks to minimize food waste. 

• Quick Meals 

This sub-niche targets students and busy professionals. It includes quick recipes that use minimal resources. One-pot meals and shortcut recipes are some formats. 

• Traditional Cooking

Traditional cooking is a unique sub-niche that includes making region-specific recipes. The content also includes stories about the food item and ingredient substitutes.

8. Business

With an increase in work-from-home opportunities, the demand for Instagram accounts that deal in business as a niche has also increased. Due to such growth, business experts, investors, brand founders, and others can now monetize their business accounts using business guides, hacks, tips, and tricks. 

Sub-Categories In Business Niches: 

• Global Marketing And Business Strategies:

This sub-niche is for entrepreneurs looking to make their brands global. It includes tips on adopting cultural business practices, business expansion advice, and digital marketing tips and tricks. 

• Small Business Growth:

Small businesses have a limited budget. In this sub-niche, they can learn tips and tricks for scaling their business economically.

• Innovative Business Stories:

The sub-niche promotes reels showcasing some innovative businesses, their stories, and their entrepreneurial journey. 

• Passive Income Ideas:

Hustle culture has promoted the need for having a passive income stream. This sub-niche encourages followers to earn money through passive income stream examples, generation tips, and resources. 

• Helpful Business Resources: 

The sub-niche explores various apps, tricks and tips that can fast-track your business growth.

9. Personal Finance

Personal finance has become a salient niche with increased awareness about saving, investing, and insurance. The great part about this niche is that creators can range anywhere, from a layman with good knowledge to a professional baker/ financier. 

They can provide guides, tips and tricks around this niche and make money on Instagram through ebooks and affiliate marketing.

Sub-Categories of Personal Finance Niches:

• Financial Management: 

Financial management is concerned with budgeting and saving. The sub-niche covers budgeting hacks, banking guides, retirement planning guides and more. 

• Investing Tips: 

In this sub-niche, a creator makes content such as stock market tips, asset investment advice, mutual funds investment guides, and so on. 

• Insurance: 

Insurance is a category that encompasses content such as insurance awareness, hacks, and guidance. 

• Money-Saving Hacks: 

The sub-niche covers secret ways to save money, monthly saving advice, and saving tips and tricks. 

10. Hobbies

Hobbies are interests that an individual follows, apart from their profession. These can be leveraged for building an effective Instagram account using content that revolves around themes like tips, tricks, reviews, techniques, and tutorials, and monetizing it. 

Additionally, the niche boasts innumerable sub-niches. Some of these include: 

• Art and DIY:

Accounts under this subcategory largely cover tutorials, art inspo, design ideas, techniques and tips. 

• Music:

This subcategory includes content such as artist and song recommendations, celebrity news, instrument and vocal guides, and so on. 

• Dance

A major part of this subcategory covers choreography videos and step tutorials. It also encompasses various dance forms.  

• Technology

This sub-niche covers tech recommendations, hacks, tips and tricks, tech reviews, and so on. 

• Writing:

Writing is a rare niche that covers tips to write better, writer-friendly tools, monetisation strategies, tips for writer’s block, and written material from other writers. 

• Automobiles:

Automobile enthusiast accounts usually create content around automobile reviews, recommendations, secret features, and so on. 

11. Tech And Gadgets

Human and tech interaction is increasing daily. Therefore, it only makes sense that tech and gadgets are a trending niche on Instagram. 

For this very reason, there are many influencers/ brands and pages dedicated to this niche that can earn through affiliate marketing, sponsored posts and guides.

Sub-categories in Tech & Gadgets Niches: 

• Gadget Reviews:

The sub-category includes reviews of the latest gadgets and apps in the market. 

• Trending Tech:

Trending tech is a sub-niche that contains guides on the most popular technology under various categories. 

• Tech Stories:

This sub-niche deals with stories and takeaways from innovative tech startups. 

• Tech-Care:

Tech-care includes tips, tricks, and guides on caring for a piece of tech, such as your phone or laptop. 

• Tech Tips and Hacks:

The sub-niche showcases secret tips and hacks for apps, mobile phones, laptops, and such, that make life easier. 

Now that you are familiar with these profitable Instagram niches, you may find yourself researching tactics for finding a niche on Instagram. 

What Are The Steps To Find A Niche On Instagram? 

Explored below are step-by-step tactics for finding a niche on Instagram. 

• Step 1: List the niches you are interested in.

• Step 2: Analyze the market for the listed niches and their sub-niches. 

• Step 3: Find competitive accounts in the niches.

• Step 4: Define your target audience and their demographics. 

• Step 5: Map out the monetization opportunities of the shortlisted niches. 

• Step 6: Conduct a test by making an Instagram account and posting content. 

• Step 7: Redefine your niche on the basis of analyses.

Carve Out The Best Niche To Make Money On Instagram

If you want to build and grow an effective business Instagram account, finding a niche is essential. The above blog is the perfect guide to help you find the best and most profitable niches. However, if you have chosen a niche and need to excel on the visual platform of Instagram, Thunderclap.it can help. Ensure faster Instagram growth with our services. Explore now!